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Daisies are a symbol for purity and innocence and represent beauty and simplicity.

Add openness, honesty and frankness to that mix, and frank x daisy is born.

We believe in a world where sustainability, luxury and transparency go hand in hand.

Daisies are a symbol for purity and innocence and represent beauty and simplicity.

Add openness, honesty and frankness to that mix, and frank x daisy is born.

We believe in a world where sustainability, luxury and transparency go hand in hand.

ONLY SOLID GOLD

ONLY SOLID GOLD

Fine jewelry: Overview gold material types

RADICAL TRANSPARENCY

Pricing transparency: cost breakdown categories

RADICAL TRANSPARENCY

Large markups are common in our industry, and an overall lack of transparency avails. We believe in no-nonsense and forthright communication with our customers.

We only use solid gold for our jewels, we don't do gold-filled, gold plating or vermeil.

Our prices include taxes. And for each product we sell, we share a detailed cost structure with you so you know exactly what you're paying for.

Large markups are common in our industry, and an overall lack of transparency avails.

We believe in no-nonsense and forthright communication with our customers.

We only use solid gold for our jewels, we don't do gold-filled, gold plating or vermeil.

Our prices include taxes. And for each product we sell, we share a detailed cost structure with you so you know exactly what you're paying for.

We don’t believe in exuberant margins and hidden costs, but we are committed to offer you products of the finest quality at a fair price.

By keeping our operations lean and by selling directly to you we eliminate unnecessary expenses.

As a result we can invest in sustainable and ethical sourcing without making you pay for it.

We don’t believe in exuberant margins and hidden costs,
but we are committed to offer you products of the finest quality at a fair price.

By keeping our operations lean and by selling directly to you we eliminate unnecessary expenses.

As a result we can invest in sustainable and ethical sourcing without making you pay for it.

FAIR PRICING

FAIR PRICING